How to explain the difference between user research and user testing to stakeholders?










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I recommended conducting user research, but my client considers research and testing to be the same concepts. I am not sure how to explain the difference between research and testing in layman's words.



Can anyone here please advise me on this?










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  • 1




    Research is generally done before a project and testing is during (before completion). Not just for UX for all projects in general.
    – sclarke
    Aug 24 at 7:43











  • You need to use clearer terminology to make your point. Testing is a research activity. It's a form of evaluative research. Typical early-stage research activities like contextual inquire, interviews, and observations are exploratory.
    – Crowder
    Aug 24 at 21:16











  • @Crowder "layman's words" means you don't use technical jargon.
    – Kitanga Nday
    Aug 25 at 6:42















10














I recommended conducting user research, but my client considers research and testing to be the same concepts. I am not sure how to explain the difference between research and testing in layman's words.



Can anyone here please advise me on this?










share|improve this question



















  • 1




    Research is generally done before a project and testing is during (before completion). Not just for UX for all projects in general.
    – sclarke
    Aug 24 at 7:43











  • You need to use clearer terminology to make your point. Testing is a research activity. It's a form of evaluative research. Typical early-stage research activities like contextual inquire, interviews, and observations are exploratory.
    – Crowder
    Aug 24 at 21:16











  • @Crowder "layman's words" means you don't use technical jargon.
    – Kitanga Nday
    Aug 25 at 6:42













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I recommended conducting user research, but my client considers research and testing to be the same concepts. I am not sure how to explain the difference between research and testing in layman's words.



Can anyone here please advise me on this?










share|improve this question















I recommended conducting user research, but my client considers research and testing to be the same concepts. I am not sure how to explain the difference between research and testing in layman's words.



Can anyone here please advise me on this?







user-research usability-testing client






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edited Aug 25 at 11:09









Crowder

1861212




1861212










asked Aug 24 at 6:54









GVJ

9411




9411







  • 1




    Research is generally done before a project and testing is during (before completion). Not just for UX for all projects in general.
    – sclarke
    Aug 24 at 7:43











  • You need to use clearer terminology to make your point. Testing is a research activity. It's a form of evaluative research. Typical early-stage research activities like contextual inquire, interviews, and observations are exploratory.
    – Crowder
    Aug 24 at 21:16











  • @Crowder "layman's words" means you don't use technical jargon.
    – Kitanga Nday
    Aug 25 at 6:42












  • 1




    Research is generally done before a project and testing is during (before completion). Not just for UX for all projects in general.
    – sclarke
    Aug 24 at 7:43











  • You need to use clearer terminology to make your point. Testing is a research activity. It's a form of evaluative research. Typical early-stage research activities like contextual inquire, interviews, and observations are exploratory.
    – Crowder
    Aug 24 at 21:16











  • @Crowder "layman's words" means you don't use technical jargon.
    – Kitanga Nday
    Aug 25 at 6:42







1




1




Research is generally done before a project and testing is during (before completion). Not just for UX for all projects in general.
– sclarke
Aug 24 at 7:43





Research is generally done before a project and testing is during (before completion). Not just for UX for all projects in general.
– sclarke
Aug 24 at 7:43













You need to use clearer terminology to make your point. Testing is a research activity. It's a form of evaluative research. Typical early-stage research activities like contextual inquire, interviews, and observations are exploratory.
– Crowder
Aug 24 at 21:16





You need to use clearer terminology to make your point. Testing is a research activity. It's a form of evaluative research. Typical early-stage research activities like contextual inquire, interviews, and observations are exploratory.
– Crowder
Aug 24 at 21:16













@Crowder "layman's words" means you don't use technical jargon.
– Kitanga Nday
Aug 25 at 6:42




@Crowder "layman's words" means you don't use technical jargon.
– Kitanga Nday
Aug 25 at 6:42










10 Answers
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As @sclarke has already put it, research is done before testing. You can't cook a meal without knowing what the ingredients are. Same with UX, you can't start to test if you don't know what your tests should be.



To know what you should test, you need to know your target audience, to know your target audience you need to research.



UX Process
Credit: UX Process by UX Mastery






share|improve this answer
















  • 1




    It'd be useful to clarify that "research" means exploratory or generative research to prior to design. As others have noted, "user research" is a broader category than "user testing" and actually includes "user testing".
    – Crowder
    Aug 24 at 21:15










  • @Crowder The OP is asking for a simple (aka layman's) example "...to explain to [the client] the difference between research and testing...". I feel like getting in too deep would be going beyond what is needed. And if more info is needed, the link at the end of the answer will clarify any misunderstandings.
    – Kitanga Nday
    Aug 25 at 6:39


















3














User testing is just one way to research your users.



User research encompasses variety of methods, like interviews, observations, surveys. The role of the usability specialist is to pick the right user research method considering the project's available resources, and business limitations.






share|improve this answer




















  • I'd say this is the role of a design researcher. Unless a usability specialist's responsibilities and capabilities are greater than evaluative research like usability testing, someone else is doing interviews, observations, etc. That said, I've worked with "usability specialists" who skillfully practice many user research methods... It seems like they need bigger job titles to match their bigger responsibilities and capabilities.
    – Crowder
    Aug 24 at 21:21



















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Here's my take: User Research is the broader effort, and includes Usability Testing.



User Research also includes maybe the most important work you'll do, getting to know users and their tasks before you design anything. I find the best way to gather this info is to shadow users, simply observing what they do. This knowledge then informs the design decisions you make. Ideally, it determines what thing you build.



(After shadowing for a recent project I concluded that the tool they use is perfectly fine. The users just needed a better layout for the printout they referenced for each task. Of course, a software-development team doesn't want to hear that.)






share|improve this answer
















  • 1




    Agreed. That's a very common outcome I get from shadowing users, sometimes they don't really need a new solution being pushed to them.
    – ghislaineguerin
    Aug 24 at 14:03










  • "Of course, a software-development team doesn't want to hear that" -- Can confirm. Though, to be fair, it's really unprofessional to insist on wasting company time and money to develop an unneeded upgrade, so their complaints will hopefully stay complaints.
    – Nic Hartley
    Aug 24 at 16:31


















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I'd make it really short and to the point.



User Research is the parent to User Testing i.e there is no research without involving a test process too.



User Research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. Mike Kuniaysky further notes that it is “the process of understanding the impact of design on an audience.” REF. HERE



It involves the life cycle of the product from the initial design or first prototype iteration (Interaction Research), then the beta version (Testing Research/ User Testing) and finally Production version/Updates (Usage Analytics)






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  • 1




    Agreed User Research is what it says: methods of researching users. You can do usability testing (sitting with them watching them use technology); quantitative research (getting them to fill in questionnaires); card sorting; ethnographic research (where you 'live' with them for months) etc etc
    – PhillipW
    Aug 25 at 10:13


















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Short answer: They aren't the same.



Long answer:
Let's consider what your client is concerned about here. If he's not sure about the difference between both, I can assume he's never done research or testing formally himself. While almost everyone does it informally, the odds and cost of being wrong are much higher.



Research and testing exist at the opposite sides of a design cycle. The research phase will help define the problem and develop a point of view about the people being affected by this problem. Why is this important? It's the foundation of the divergent thinking process, where ideas are generated and the volume of choices makes it more likely that whatever outcome you get will satisfy the end-user. Research is about painting a more clear vision of that ideal future and what it will take to get there (or whether it is even worth going there).



Whereas testing can only tell us about the performance of a single idea turned into a prototype, if the testing uncovers a flaw with the design there is nowhere to go back to and iterate, because the research foundation isn't there.



If you do testing without research and fix the product or service iteratively, based only on the feedback of those you are testing the product with, you'll end up designing a product or service with unclear goals and never know what aspect of it influenced its success or failure. By only looking at testing results it's easy to adopt a framing bias and place more emphasis on the positive results and ignore potential risks.



Proper research will make it evident that bias exists and will provide ways to overcome this by design. We are all biased, that's why we need research, we aren't perfect either, so we need to test. We also don't have infinite budgets, so we need to be smart about reducing the risk of failure.



EDIT: Research can be done at any stage of the design process, in this case, I'm assuming you are trying to bring research at the initial discovery phase.






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  • Can you not also be doing research by testing? I saw that you have a very interesting background and that you speak a number of different languages. Hope to see you around answering a few more questions, especially from the perspective of someone with experience working with people from diverse language and cultural backgrounds :)
    – Michael Lai
    Aug 25 at 14:27






  • 1




    @MichaelLai Yes, I think research is done anytime there's a research question and process in place to evaluate the results. I assumed that I'd answer from the point of view of stakeholders who I found are most likely to place research only at the end in the form of testing. I really appreciated your message and I hope I can add value to this community, thank you so much.
    – ghislaineguerin
    Aug 26 at 10:57


















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Other answers give some good detailed descriptions, but if you want a short answer in layman’s terms:



  • Asking “What do you want for dinner?” is user research.


  • Watching whether they go back for seconds is user testing.


  • Asking “So how did you like it?” is both.






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  • 1




    +1 I think your answer certainly fits the "layman's terms" the best! :D
    – Michael Lai
    Aug 25 at 14:25


















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As UX is still a very young field a lot of terms have not been properly defined and so are interchangeable.



However, judging by the way you are using them, I would say that in layman's terms User Research is finding out who your users are and what they want and User Testing is finding out how your users interact with your product.



The bit where it can get confusing for your client is that User Testing can form a part of User Research if you're trying to discover how your users interact with the current iteration of your product in order to find out where best to make changes or improvements.






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  • 3




    Young ! People in this business now have lots of grey hair and wrinkles :-) nngroup.com/about
    – PhillipW
    Aug 24 at 21:20











  • Most terms have been defined. That doesn't mean everyone knows them, because "UX" (interaction design) has spread widely and quickly often without formal training to provide a shared vocabulary.
    – Crowder
    Aug 24 at 21:34










  • I think you mean "usability testing" not "User Testing" since we don't test users, we test designs.
    – Crowder
    Aug 24 at 21:35










  • @PhillipW I'm one of those grey-haired wrinklies but compared to other design disciplines UX is still wearing nappies.
    – Andrew Martin
    Aug 24 at 21:57






  • 1




    @Crowder I meant user testing as that's what the OP called it. This proves my point:OP calls it user testing and you call it usability testing. Unfortunately in these linguistic battles the simpler term tends to win. I would prefer the clarity that you're advocating but that's not how these things work out. I don't know where this one's going to land but I'm flexible enough to understand either.
    – Andrew Martin
    Aug 24 at 22:01



















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User testing is research.



There’s formative research which informs ideas - field studies, interviews, other discovery homework, Googling, focus groups, card sorts, etc. - and summative research which evaluates ideas, for example via tree testing, user testing, heuristic evaluation, expert reviews, etc.



You essentially bookend UX design with research anytime you do problem definition up front and then execute and measure design work against that definition.



That’s about as jargon-y as it needs to get, in my opinion. Research is already hard enough to do without definitions and nuances that make it feel like a departmental concern.






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    0














    Conceptually you are talking about two activities that are complementary and probably are too closely related to separate them into two distinct things.



    Regardless of the actual labels that you apply to each of the activities, what you are essentially doing is to try and gain an understanding about the user (i.e. what most people would term 'user research'), and by having a deeper understanding of the user you can then make some assumptions about their behaviour when designing your product and service.



    However, you need to validate these assumptions so you apply the knowledge gained about the user in a particular way so as to test its validity (i.e. what most people would term 'user testing'). Where there is a degree of ambiguity is that through the process of validating your assumptions that you also develop a deeper understanding of the user.



    So I think it is semantics, but the process of doing research involves observation of the subject, drawing some general conclusions and then testing those assumptions to see if they are sensible to carry over to design. This is an iterative and evolving process, which is difficult to separate into two distinct activities.



    I hope that makes things clearer as to why it is confusing to most people.






    share|improve this answer




























      0














      Clarify your terminology. To keep it in layman's terms, specify when in the design process you do each.



      Say, "At the beginning, we do exploratory user research to make sure users' real needs and behaviors inform our design requirements. This up-front research includes interviewing real users and observing their behavior in context. Once we have a prototype, we test it with users to see if it works the way we want it to. That's evaluative user research. It includes usability testing."



      It's imperative to not only explain user research but also make a simple, jargon-free case for why you need it throughout the design process. Good luck!






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        10 Answers
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        10 Answers
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        As @sclarke has already put it, research is done before testing. You can't cook a meal without knowing what the ingredients are. Same with UX, you can't start to test if you don't know what your tests should be.



        To know what you should test, you need to know your target audience, to know your target audience you need to research.



        UX Process
        Credit: UX Process by UX Mastery






        share|improve this answer
















        • 1




          It'd be useful to clarify that "research" means exploratory or generative research to prior to design. As others have noted, "user research" is a broader category than "user testing" and actually includes "user testing".
          – Crowder
          Aug 24 at 21:15










        • @Crowder The OP is asking for a simple (aka layman's) example "...to explain to [the client] the difference between research and testing...". I feel like getting in too deep would be going beyond what is needed. And if more info is needed, the link at the end of the answer will clarify any misunderstandings.
          – Kitanga Nday
          Aug 25 at 6:39















        12














        As @sclarke has already put it, research is done before testing. You can't cook a meal without knowing what the ingredients are. Same with UX, you can't start to test if you don't know what your tests should be.



        To know what you should test, you need to know your target audience, to know your target audience you need to research.



        UX Process
        Credit: UX Process by UX Mastery






        share|improve this answer
















        • 1




          It'd be useful to clarify that "research" means exploratory or generative research to prior to design. As others have noted, "user research" is a broader category than "user testing" and actually includes "user testing".
          – Crowder
          Aug 24 at 21:15










        • @Crowder The OP is asking for a simple (aka layman's) example "...to explain to [the client] the difference between research and testing...". I feel like getting in too deep would be going beyond what is needed. And if more info is needed, the link at the end of the answer will clarify any misunderstandings.
          – Kitanga Nday
          Aug 25 at 6:39













        12












        12








        12






        As @sclarke has already put it, research is done before testing. You can't cook a meal without knowing what the ingredients are. Same with UX, you can't start to test if you don't know what your tests should be.



        To know what you should test, you need to know your target audience, to know your target audience you need to research.



        UX Process
        Credit: UX Process by UX Mastery






        share|improve this answer












        As @sclarke has already put it, research is done before testing. You can't cook a meal without knowing what the ingredients are. Same with UX, you can't start to test if you don't know what your tests should be.



        To know what you should test, you need to know your target audience, to know your target audience you need to research.



        UX Process
        Credit: UX Process by UX Mastery







        share|improve this answer












        share|improve this answer



        share|improve this answer










        answered Aug 24 at 10:15









        Kitanga Nday

        586214




        586214







        • 1




          It'd be useful to clarify that "research" means exploratory or generative research to prior to design. As others have noted, "user research" is a broader category than "user testing" and actually includes "user testing".
          – Crowder
          Aug 24 at 21:15










        • @Crowder The OP is asking for a simple (aka layman's) example "...to explain to [the client] the difference between research and testing...". I feel like getting in too deep would be going beyond what is needed. And if more info is needed, the link at the end of the answer will clarify any misunderstandings.
          – Kitanga Nday
          Aug 25 at 6:39












        • 1




          It'd be useful to clarify that "research" means exploratory or generative research to prior to design. As others have noted, "user research" is a broader category than "user testing" and actually includes "user testing".
          – Crowder
          Aug 24 at 21:15










        • @Crowder The OP is asking for a simple (aka layman's) example "...to explain to [the client] the difference between research and testing...". I feel like getting in too deep would be going beyond what is needed. And if more info is needed, the link at the end of the answer will clarify any misunderstandings.
          – Kitanga Nday
          Aug 25 at 6:39







        1




        1




        It'd be useful to clarify that "research" means exploratory or generative research to prior to design. As others have noted, "user research" is a broader category than "user testing" and actually includes "user testing".
        – Crowder
        Aug 24 at 21:15




        It'd be useful to clarify that "research" means exploratory or generative research to prior to design. As others have noted, "user research" is a broader category than "user testing" and actually includes "user testing".
        – Crowder
        Aug 24 at 21:15












        @Crowder The OP is asking for a simple (aka layman's) example "...to explain to [the client] the difference between research and testing...". I feel like getting in too deep would be going beyond what is needed. And if more info is needed, the link at the end of the answer will clarify any misunderstandings.
        – Kitanga Nday
        Aug 25 at 6:39




        @Crowder The OP is asking for a simple (aka layman's) example "...to explain to [the client] the difference between research and testing...". I feel like getting in too deep would be going beyond what is needed. And if more info is needed, the link at the end of the answer will clarify any misunderstandings.
        – Kitanga Nday
        Aug 25 at 6:39













        3














        User testing is just one way to research your users.



        User research encompasses variety of methods, like interviews, observations, surveys. The role of the usability specialist is to pick the right user research method considering the project's available resources, and business limitations.






        share|improve this answer




















        • I'd say this is the role of a design researcher. Unless a usability specialist's responsibilities and capabilities are greater than evaluative research like usability testing, someone else is doing interviews, observations, etc. That said, I've worked with "usability specialists" who skillfully practice many user research methods... It seems like they need bigger job titles to match their bigger responsibilities and capabilities.
          – Crowder
          Aug 24 at 21:21
















        3














        User testing is just one way to research your users.



        User research encompasses variety of methods, like interviews, observations, surveys. The role of the usability specialist is to pick the right user research method considering the project's available resources, and business limitations.






        share|improve this answer




















        • I'd say this is the role of a design researcher. Unless a usability specialist's responsibilities and capabilities are greater than evaluative research like usability testing, someone else is doing interviews, observations, etc. That said, I've worked with "usability specialists" who skillfully practice many user research methods... It seems like they need bigger job titles to match their bigger responsibilities and capabilities.
          – Crowder
          Aug 24 at 21:21














        3












        3








        3






        User testing is just one way to research your users.



        User research encompasses variety of methods, like interviews, observations, surveys. The role of the usability specialist is to pick the right user research method considering the project's available resources, and business limitations.






        share|improve this answer












        User testing is just one way to research your users.



        User research encompasses variety of methods, like interviews, observations, surveys. The role of the usability specialist is to pick the right user research method considering the project's available resources, and business limitations.







        share|improve this answer












        share|improve this answer



        share|improve this answer










        answered Aug 24 at 10:50









        Kristiyan Lukanov

        10.7k32356




        10.7k32356











        • I'd say this is the role of a design researcher. Unless a usability specialist's responsibilities and capabilities are greater than evaluative research like usability testing, someone else is doing interviews, observations, etc. That said, I've worked with "usability specialists" who skillfully practice many user research methods... It seems like they need bigger job titles to match their bigger responsibilities and capabilities.
          – Crowder
          Aug 24 at 21:21

















        • I'd say this is the role of a design researcher. Unless a usability specialist's responsibilities and capabilities are greater than evaluative research like usability testing, someone else is doing interviews, observations, etc. That said, I've worked with "usability specialists" who skillfully practice many user research methods... It seems like they need bigger job titles to match their bigger responsibilities and capabilities.
          – Crowder
          Aug 24 at 21:21
















        I'd say this is the role of a design researcher. Unless a usability specialist's responsibilities and capabilities are greater than evaluative research like usability testing, someone else is doing interviews, observations, etc. That said, I've worked with "usability specialists" who skillfully practice many user research methods... It seems like they need bigger job titles to match their bigger responsibilities and capabilities.
        – Crowder
        Aug 24 at 21:21





        I'd say this is the role of a design researcher. Unless a usability specialist's responsibilities and capabilities are greater than evaluative research like usability testing, someone else is doing interviews, observations, etc. That said, I've worked with "usability specialists" who skillfully practice many user research methods... It seems like they need bigger job titles to match their bigger responsibilities and capabilities.
        – Crowder
        Aug 24 at 21:21












        3














        Here's my take: User Research is the broader effort, and includes Usability Testing.



        User Research also includes maybe the most important work you'll do, getting to know users and their tasks before you design anything. I find the best way to gather this info is to shadow users, simply observing what they do. This knowledge then informs the design decisions you make. Ideally, it determines what thing you build.



        (After shadowing for a recent project I concluded that the tool they use is perfectly fine. The users just needed a better layout for the printout they referenced for each task. Of course, a software-development team doesn't want to hear that.)






        share|improve this answer
















        • 1




          Agreed. That's a very common outcome I get from shadowing users, sometimes they don't really need a new solution being pushed to them.
          – ghislaineguerin
          Aug 24 at 14:03










        • "Of course, a software-development team doesn't want to hear that" -- Can confirm. Though, to be fair, it's really unprofessional to insist on wasting company time and money to develop an unneeded upgrade, so their complaints will hopefully stay complaints.
          – Nic Hartley
          Aug 24 at 16:31















        3














        Here's my take: User Research is the broader effort, and includes Usability Testing.



        User Research also includes maybe the most important work you'll do, getting to know users and their tasks before you design anything. I find the best way to gather this info is to shadow users, simply observing what they do. This knowledge then informs the design decisions you make. Ideally, it determines what thing you build.



        (After shadowing for a recent project I concluded that the tool they use is perfectly fine. The users just needed a better layout for the printout they referenced for each task. Of course, a software-development team doesn't want to hear that.)






        share|improve this answer
















        • 1




          Agreed. That's a very common outcome I get from shadowing users, sometimes they don't really need a new solution being pushed to them.
          – ghislaineguerin
          Aug 24 at 14:03










        • "Of course, a software-development team doesn't want to hear that" -- Can confirm. Though, to be fair, it's really unprofessional to insist on wasting company time and money to develop an unneeded upgrade, so their complaints will hopefully stay complaints.
          – Nic Hartley
          Aug 24 at 16:31













        3












        3








        3






        Here's my take: User Research is the broader effort, and includes Usability Testing.



        User Research also includes maybe the most important work you'll do, getting to know users and their tasks before you design anything. I find the best way to gather this info is to shadow users, simply observing what they do. This knowledge then informs the design decisions you make. Ideally, it determines what thing you build.



        (After shadowing for a recent project I concluded that the tool they use is perfectly fine. The users just needed a better layout for the printout they referenced for each task. Of course, a software-development team doesn't want to hear that.)






        share|improve this answer












        Here's my take: User Research is the broader effort, and includes Usability Testing.



        User Research also includes maybe the most important work you'll do, getting to know users and their tasks before you design anything. I find the best way to gather this info is to shadow users, simply observing what they do. This knowledge then informs the design decisions you make. Ideally, it determines what thing you build.



        (After shadowing for a recent project I concluded that the tool they use is perfectly fine. The users just needed a better layout for the printout they referenced for each task. Of course, a software-development team doesn't want to hear that.)







        share|improve this answer












        share|improve this answer



        share|improve this answer










        answered Aug 24 at 12:15









        Ken Mohnkern

        8,24012741




        8,24012741







        • 1




          Agreed. That's a very common outcome I get from shadowing users, sometimes they don't really need a new solution being pushed to them.
          – ghislaineguerin
          Aug 24 at 14:03










        • "Of course, a software-development team doesn't want to hear that" -- Can confirm. Though, to be fair, it's really unprofessional to insist on wasting company time and money to develop an unneeded upgrade, so their complaints will hopefully stay complaints.
          – Nic Hartley
          Aug 24 at 16:31












        • 1




          Agreed. That's a very common outcome I get from shadowing users, sometimes they don't really need a new solution being pushed to them.
          – ghislaineguerin
          Aug 24 at 14:03










        • "Of course, a software-development team doesn't want to hear that" -- Can confirm. Though, to be fair, it's really unprofessional to insist on wasting company time and money to develop an unneeded upgrade, so their complaints will hopefully stay complaints.
          – Nic Hartley
          Aug 24 at 16:31







        1




        1




        Agreed. That's a very common outcome I get from shadowing users, sometimes they don't really need a new solution being pushed to them.
        – ghislaineguerin
        Aug 24 at 14:03




        Agreed. That's a very common outcome I get from shadowing users, sometimes they don't really need a new solution being pushed to them.
        – ghislaineguerin
        Aug 24 at 14:03












        "Of course, a software-development team doesn't want to hear that" -- Can confirm. Though, to be fair, it's really unprofessional to insist on wasting company time and money to develop an unneeded upgrade, so their complaints will hopefully stay complaints.
        – Nic Hartley
        Aug 24 at 16:31




        "Of course, a software-development team doesn't want to hear that" -- Can confirm. Though, to be fair, it's really unprofessional to insist on wasting company time and money to develop an unneeded upgrade, so their complaints will hopefully stay complaints.
        – Nic Hartley
        Aug 24 at 16:31











        2














        I'd make it really short and to the point.



        User Research is the parent to User Testing i.e there is no research without involving a test process too.



        User Research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. Mike Kuniaysky further notes that it is “the process of understanding the impact of design on an audience.” REF. HERE



        It involves the life cycle of the product from the initial design or first prototype iteration (Interaction Research), then the beta version (Testing Research/ User Testing) and finally Production version/Updates (Usage Analytics)






        share|improve this answer
















        • 1




          Agreed User Research is what it says: methods of researching users. You can do usability testing (sitting with them watching them use technology); quantitative research (getting them to fill in questionnaires); card sorting; ethnographic research (where you 'live' with them for months) etc etc
          – PhillipW
          Aug 25 at 10:13















        2














        I'd make it really short and to the point.



        User Research is the parent to User Testing i.e there is no research without involving a test process too.



        User Research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. Mike Kuniaysky further notes that it is “the process of understanding the impact of design on an audience.” REF. HERE



        It involves the life cycle of the product from the initial design or first prototype iteration (Interaction Research), then the beta version (Testing Research/ User Testing) and finally Production version/Updates (Usage Analytics)






        share|improve this answer
















        • 1




          Agreed User Research is what it says: methods of researching users. You can do usability testing (sitting with them watching them use technology); quantitative research (getting them to fill in questionnaires); card sorting; ethnographic research (where you 'live' with them for months) etc etc
          – PhillipW
          Aug 25 at 10:13













        2












        2








        2






        I'd make it really short and to the point.



        User Research is the parent to User Testing i.e there is no research without involving a test process too.



        User Research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. Mike Kuniaysky further notes that it is “the process of understanding the impact of design on an audience.” REF. HERE



        It involves the life cycle of the product from the initial design or first prototype iteration (Interaction Research), then the beta version (Testing Research/ User Testing) and finally Production version/Updates (Usage Analytics)






        share|improve this answer












        I'd make it really short and to the point.



        User Research is the parent to User Testing i.e there is no research without involving a test process too.



        User Research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. Mike Kuniaysky further notes that it is “the process of understanding the impact of design on an audience.” REF. HERE



        It involves the life cycle of the product from the initial design or first prototype iteration (Interaction Research), then the beta version (Testing Research/ User Testing) and finally Production version/Updates (Usage Analytics)







        share|improve this answer












        share|improve this answer



        share|improve this answer










        answered Aug 24 at 9:10









        Adedoyin Akande

        29613




        29613







        • 1




          Agreed User Research is what it says: methods of researching users. You can do usability testing (sitting with them watching them use technology); quantitative research (getting them to fill in questionnaires); card sorting; ethnographic research (where you 'live' with them for months) etc etc
          – PhillipW
          Aug 25 at 10:13












        • 1




          Agreed User Research is what it says: methods of researching users. You can do usability testing (sitting with them watching them use technology); quantitative research (getting them to fill in questionnaires); card sorting; ethnographic research (where you 'live' with them for months) etc etc
          – PhillipW
          Aug 25 at 10:13







        1




        1




        Agreed User Research is what it says: methods of researching users. You can do usability testing (sitting with them watching them use technology); quantitative research (getting them to fill in questionnaires); card sorting; ethnographic research (where you 'live' with them for months) etc etc
        – PhillipW
        Aug 25 at 10:13




        Agreed User Research is what it says: methods of researching users. You can do usability testing (sitting with them watching them use technology); quantitative research (getting them to fill in questionnaires); card sorting; ethnographic research (where you 'live' with them for months) etc etc
        – PhillipW
        Aug 25 at 10:13











        2














        Short answer: They aren't the same.



        Long answer:
        Let's consider what your client is concerned about here. If he's not sure about the difference between both, I can assume he's never done research or testing formally himself. While almost everyone does it informally, the odds and cost of being wrong are much higher.



        Research and testing exist at the opposite sides of a design cycle. The research phase will help define the problem and develop a point of view about the people being affected by this problem. Why is this important? It's the foundation of the divergent thinking process, where ideas are generated and the volume of choices makes it more likely that whatever outcome you get will satisfy the end-user. Research is about painting a more clear vision of that ideal future and what it will take to get there (or whether it is even worth going there).



        Whereas testing can only tell us about the performance of a single idea turned into a prototype, if the testing uncovers a flaw with the design there is nowhere to go back to and iterate, because the research foundation isn't there.



        If you do testing without research and fix the product or service iteratively, based only on the feedback of those you are testing the product with, you'll end up designing a product or service with unclear goals and never know what aspect of it influenced its success or failure. By only looking at testing results it's easy to adopt a framing bias and place more emphasis on the positive results and ignore potential risks.



        Proper research will make it evident that bias exists and will provide ways to overcome this by design. We are all biased, that's why we need research, we aren't perfect either, so we need to test. We also don't have infinite budgets, so we need to be smart about reducing the risk of failure.



        EDIT: Research can be done at any stage of the design process, in this case, I'm assuming you are trying to bring research at the initial discovery phase.






        share|improve this answer






















        • Can you not also be doing research by testing? I saw that you have a very interesting background and that you speak a number of different languages. Hope to see you around answering a few more questions, especially from the perspective of someone with experience working with people from diverse language and cultural backgrounds :)
          – Michael Lai
          Aug 25 at 14:27






        • 1




          @MichaelLai Yes, I think research is done anytime there's a research question and process in place to evaluate the results. I assumed that I'd answer from the point of view of stakeholders who I found are most likely to place research only at the end in the form of testing. I really appreciated your message and I hope I can add value to this community, thank you so much.
          – ghislaineguerin
          Aug 26 at 10:57















        2














        Short answer: They aren't the same.



        Long answer:
        Let's consider what your client is concerned about here. If he's not sure about the difference between both, I can assume he's never done research or testing formally himself. While almost everyone does it informally, the odds and cost of being wrong are much higher.



        Research and testing exist at the opposite sides of a design cycle. The research phase will help define the problem and develop a point of view about the people being affected by this problem. Why is this important? It's the foundation of the divergent thinking process, where ideas are generated and the volume of choices makes it more likely that whatever outcome you get will satisfy the end-user. Research is about painting a more clear vision of that ideal future and what it will take to get there (or whether it is even worth going there).



        Whereas testing can only tell us about the performance of a single idea turned into a prototype, if the testing uncovers a flaw with the design there is nowhere to go back to and iterate, because the research foundation isn't there.



        If you do testing without research and fix the product or service iteratively, based only on the feedback of those you are testing the product with, you'll end up designing a product or service with unclear goals and never know what aspect of it influenced its success or failure. By only looking at testing results it's easy to adopt a framing bias and place more emphasis on the positive results and ignore potential risks.



        Proper research will make it evident that bias exists and will provide ways to overcome this by design. We are all biased, that's why we need research, we aren't perfect either, so we need to test. We also don't have infinite budgets, so we need to be smart about reducing the risk of failure.



        EDIT: Research can be done at any stage of the design process, in this case, I'm assuming you are trying to bring research at the initial discovery phase.






        share|improve this answer






















        • Can you not also be doing research by testing? I saw that you have a very interesting background and that you speak a number of different languages. Hope to see you around answering a few more questions, especially from the perspective of someone with experience working with people from diverse language and cultural backgrounds :)
          – Michael Lai
          Aug 25 at 14:27






        • 1




          @MichaelLai Yes, I think research is done anytime there's a research question and process in place to evaluate the results. I assumed that I'd answer from the point of view of stakeholders who I found are most likely to place research only at the end in the form of testing. I really appreciated your message and I hope I can add value to this community, thank you so much.
          – ghislaineguerin
          Aug 26 at 10:57













        2












        2








        2






        Short answer: They aren't the same.



        Long answer:
        Let's consider what your client is concerned about here. If he's not sure about the difference between both, I can assume he's never done research or testing formally himself. While almost everyone does it informally, the odds and cost of being wrong are much higher.



        Research and testing exist at the opposite sides of a design cycle. The research phase will help define the problem and develop a point of view about the people being affected by this problem. Why is this important? It's the foundation of the divergent thinking process, where ideas are generated and the volume of choices makes it more likely that whatever outcome you get will satisfy the end-user. Research is about painting a more clear vision of that ideal future and what it will take to get there (or whether it is even worth going there).



        Whereas testing can only tell us about the performance of a single idea turned into a prototype, if the testing uncovers a flaw with the design there is nowhere to go back to and iterate, because the research foundation isn't there.



        If you do testing without research and fix the product or service iteratively, based only on the feedback of those you are testing the product with, you'll end up designing a product or service with unclear goals and never know what aspect of it influenced its success or failure. By only looking at testing results it's easy to adopt a framing bias and place more emphasis on the positive results and ignore potential risks.



        Proper research will make it evident that bias exists and will provide ways to overcome this by design. We are all biased, that's why we need research, we aren't perfect either, so we need to test. We also don't have infinite budgets, so we need to be smart about reducing the risk of failure.



        EDIT: Research can be done at any stage of the design process, in this case, I'm assuming you are trying to bring research at the initial discovery phase.






        share|improve this answer














        Short answer: They aren't the same.



        Long answer:
        Let's consider what your client is concerned about here. If he's not sure about the difference between both, I can assume he's never done research or testing formally himself. While almost everyone does it informally, the odds and cost of being wrong are much higher.



        Research and testing exist at the opposite sides of a design cycle. The research phase will help define the problem and develop a point of view about the people being affected by this problem. Why is this important? It's the foundation of the divergent thinking process, where ideas are generated and the volume of choices makes it more likely that whatever outcome you get will satisfy the end-user. Research is about painting a more clear vision of that ideal future and what it will take to get there (or whether it is even worth going there).



        Whereas testing can only tell us about the performance of a single idea turned into a prototype, if the testing uncovers a flaw with the design there is nowhere to go back to and iterate, because the research foundation isn't there.



        If you do testing without research and fix the product or service iteratively, based only on the feedback of those you are testing the product with, you'll end up designing a product or service with unclear goals and never know what aspect of it influenced its success or failure. By only looking at testing results it's easy to adopt a framing bias and place more emphasis on the positive results and ignore potential risks.



        Proper research will make it evident that bias exists and will provide ways to overcome this by design. We are all biased, that's why we need research, we aren't perfect either, so we need to test. We also don't have infinite budgets, so we need to be smart about reducing the risk of failure.



        EDIT: Research can be done at any stage of the design process, in this case, I'm assuming you are trying to bring research at the initial discovery phase.







        share|improve this answer














        share|improve this answer



        share|improve this answer








        edited Aug 24 at 9:13

























        answered Aug 24 at 8:52









        ghislaineguerin

        617514




        617514











        • Can you not also be doing research by testing? I saw that you have a very interesting background and that you speak a number of different languages. Hope to see you around answering a few more questions, especially from the perspective of someone with experience working with people from diverse language and cultural backgrounds :)
          – Michael Lai
          Aug 25 at 14:27






        • 1




          @MichaelLai Yes, I think research is done anytime there's a research question and process in place to evaluate the results. I assumed that I'd answer from the point of view of stakeholders who I found are most likely to place research only at the end in the form of testing. I really appreciated your message and I hope I can add value to this community, thank you so much.
          – ghislaineguerin
          Aug 26 at 10:57
















        • Can you not also be doing research by testing? I saw that you have a very interesting background and that you speak a number of different languages. Hope to see you around answering a few more questions, especially from the perspective of someone with experience working with people from diverse language and cultural backgrounds :)
          – Michael Lai
          Aug 25 at 14:27






        • 1




          @MichaelLai Yes, I think research is done anytime there's a research question and process in place to evaluate the results. I assumed that I'd answer from the point of view of stakeholders who I found are most likely to place research only at the end in the form of testing. I really appreciated your message and I hope I can add value to this community, thank you so much.
          – ghislaineguerin
          Aug 26 at 10:57















        Can you not also be doing research by testing? I saw that you have a very interesting background and that you speak a number of different languages. Hope to see you around answering a few more questions, especially from the perspective of someone with experience working with people from diverse language and cultural backgrounds :)
        – Michael Lai
        Aug 25 at 14:27




        Can you not also be doing research by testing? I saw that you have a very interesting background and that you speak a number of different languages. Hope to see you around answering a few more questions, especially from the perspective of someone with experience working with people from diverse language and cultural backgrounds :)
        – Michael Lai
        Aug 25 at 14:27




        1




        1




        @MichaelLai Yes, I think research is done anytime there's a research question and process in place to evaluate the results. I assumed that I'd answer from the point of view of stakeholders who I found are most likely to place research only at the end in the form of testing. I really appreciated your message and I hope I can add value to this community, thank you so much.
        – ghislaineguerin
        Aug 26 at 10:57




        @MichaelLai Yes, I think research is done anytime there's a research question and process in place to evaluate the results. I assumed that I'd answer from the point of view of stakeholders who I found are most likely to place research only at the end in the form of testing. I really appreciated your message and I hope I can add value to this community, thank you so much.
        – ghislaineguerin
        Aug 26 at 10:57











        2














        Other answers give some good detailed descriptions, but if you want a short answer in layman’s terms:



        • Asking “What do you want for dinner?” is user research.


        • Watching whether they go back for seconds is user testing.


        • Asking “So how did you like it?” is both.






        share|improve this answer
















        • 1




          +1 I think your answer certainly fits the "layman's terms" the best! :D
          – Michael Lai
          Aug 25 at 14:25















        2














        Other answers give some good detailed descriptions, but if you want a short answer in layman’s terms:



        • Asking “What do you want for dinner?” is user research.


        • Watching whether they go back for seconds is user testing.


        • Asking “So how did you like it?” is both.






        share|improve this answer
















        • 1




          +1 I think your answer certainly fits the "layman's terms" the best! :D
          – Michael Lai
          Aug 25 at 14:25













        2












        2








        2






        Other answers give some good detailed descriptions, but if you want a short answer in layman’s terms:



        • Asking “What do you want for dinner?” is user research.


        • Watching whether they go back for seconds is user testing.


        • Asking “So how did you like it?” is both.






        share|improve this answer












        Other answers give some good detailed descriptions, but if you want a short answer in layman’s terms:



        • Asking “What do you want for dinner?” is user research.


        • Watching whether they go back for seconds is user testing.


        • Asking “So how did you like it?” is both.







        share|improve this answer












        share|improve this answer



        share|improve this answer










        answered Aug 25 at 13:37









        PLL

        46638




        46638







        • 1




          +1 I think your answer certainly fits the "layman's terms" the best! :D
          – Michael Lai
          Aug 25 at 14:25












        • 1




          +1 I think your answer certainly fits the "layman's terms" the best! :D
          – Michael Lai
          Aug 25 at 14:25







        1




        1




        +1 I think your answer certainly fits the "layman's terms" the best! :D
        – Michael Lai
        Aug 25 at 14:25




        +1 I think your answer certainly fits the "layman's terms" the best! :D
        – Michael Lai
        Aug 25 at 14:25











        1














        As UX is still a very young field a lot of terms have not been properly defined and so are interchangeable.



        However, judging by the way you are using them, I would say that in layman's terms User Research is finding out who your users are and what they want and User Testing is finding out how your users interact with your product.



        The bit where it can get confusing for your client is that User Testing can form a part of User Research if you're trying to discover how your users interact with the current iteration of your product in order to find out where best to make changes or improvements.






        share|improve this answer
















        • 3




          Young ! People in this business now have lots of grey hair and wrinkles :-) nngroup.com/about
          – PhillipW
          Aug 24 at 21:20











        • Most terms have been defined. That doesn't mean everyone knows them, because "UX" (interaction design) has spread widely and quickly often without formal training to provide a shared vocabulary.
          – Crowder
          Aug 24 at 21:34










        • I think you mean "usability testing" not "User Testing" since we don't test users, we test designs.
          – Crowder
          Aug 24 at 21:35










        • @PhillipW I'm one of those grey-haired wrinklies but compared to other design disciplines UX is still wearing nappies.
          – Andrew Martin
          Aug 24 at 21:57






        • 1




          @Crowder I meant user testing as that's what the OP called it. This proves my point:OP calls it user testing and you call it usability testing. Unfortunately in these linguistic battles the simpler term tends to win. I would prefer the clarity that you're advocating but that's not how these things work out. I don't know where this one's going to land but I'm flexible enough to understand either.
          – Andrew Martin
          Aug 24 at 22:01
















        1














        As UX is still a very young field a lot of terms have not been properly defined and so are interchangeable.



        However, judging by the way you are using them, I would say that in layman's terms User Research is finding out who your users are and what they want and User Testing is finding out how your users interact with your product.



        The bit where it can get confusing for your client is that User Testing can form a part of User Research if you're trying to discover how your users interact with the current iteration of your product in order to find out where best to make changes or improvements.






        share|improve this answer
















        • 3




          Young ! People in this business now have lots of grey hair and wrinkles :-) nngroup.com/about
          – PhillipW
          Aug 24 at 21:20











        • Most terms have been defined. That doesn't mean everyone knows them, because "UX" (interaction design) has spread widely and quickly often without formal training to provide a shared vocabulary.
          – Crowder
          Aug 24 at 21:34










        • I think you mean "usability testing" not "User Testing" since we don't test users, we test designs.
          – Crowder
          Aug 24 at 21:35










        • @PhillipW I'm one of those grey-haired wrinklies but compared to other design disciplines UX is still wearing nappies.
          – Andrew Martin
          Aug 24 at 21:57






        • 1




          @Crowder I meant user testing as that's what the OP called it. This proves my point:OP calls it user testing and you call it usability testing. Unfortunately in these linguistic battles the simpler term tends to win. I would prefer the clarity that you're advocating but that's not how these things work out. I don't know where this one's going to land but I'm flexible enough to understand either.
          – Andrew Martin
          Aug 24 at 22:01














        1












        1








        1






        As UX is still a very young field a lot of terms have not been properly defined and so are interchangeable.



        However, judging by the way you are using them, I would say that in layman's terms User Research is finding out who your users are and what they want and User Testing is finding out how your users interact with your product.



        The bit where it can get confusing for your client is that User Testing can form a part of User Research if you're trying to discover how your users interact with the current iteration of your product in order to find out where best to make changes or improvements.






        share|improve this answer












        As UX is still a very young field a lot of terms have not been properly defined and so are interchangeable.



        However, judging by the way you are using them, I would say that in layman's terms User Research is finding out who your users are and what they want and User Testing is finding out how your users interact with your product.



        The bit where it can get confusing for your client is that User Testing can form a part of User Research if you're trying to discover how your users interact with the current iteration of your product in order to find out where best to make changes or improvements.







        share|improve this answer












        share|improve this answer



        share|improve this answer










        answered Aug 24 at 7:37









        Andrew Martin

        12.5k22247




        12.5k22247







        • 3




          Young ! People in this business now have lots of grey hair and wrinkles :-) nngroup.com/about
          – PhillipW
          Aug 24 at 21:20











        • Most terms have been defined. That doesn't mean everyone knows them, because "UX" (interaction design) has spread widely and quickly often without formal training to provide a shared vocabulary.
          – Crowder
          Aug 24 at 21:34










        • I think you mean "usability testing" not "User Testing" since we don't test users, we test designs.
          – Crowder
          Aug 24 at 21:35










        • @PhillipW I'm one of those grey-haired wrinklies but compared to other design disciplines UX is still wearing nappies.
          – Andrew Martin
          Aug 24 at 21:57






        • 1




          @Crowder I meant user testing as that's what the OP called it. This proves my point:OP calls it user testing and you call it usability testing. Unfortunately in these linguistic battles the simpler term tends to win. I would prefer the clarity that you're advocating but that's not how these things work out. I don't know where this one's going to land but I'm flexible enough to understand either.
          – Andrew Martin
          Aug 24 at 22:01













        • 3




          Young ! People in this business now have lots of grey hair and wrinkles :-) nngroup.com/about
          – PhillipW
          Aug 24 at 21:20











        • Most terms have been defined. That doesn't mean everyone knows them, because "UX" (interaction design) has spread widely and quickly often without formal training to provide a shared vocabulary.
          – Crowder
          Aug 24 at 21:34










        • I think you mean "usability testing" not "User Testing" since we don't test users, we test designs.
          – Crowder
          Aug 24 at 21:35










        • @PhillipW I'm one of those grey-haired wrinklies but compared to other design disciplines UX is still wearing nappies.
          – Andrew Martin
          Aug 24 at 21:57






        • 1




          @Crowder I meant user testing as that's what the OP called it. This proves my point:OP calls it user testing and you call it usability testing. Unfortunately in these linguistic battles the simpler term tends to win. I would prefer the clarity that you're advocating but that's not how these things work out. I don't know where this one's going to land but I'm flexible enough to understand either.
          – Andrew Martin
          Aug 24 at 22:01








        3




        3




        Young ! People in this business now have lots of grey hair and wrinkles :-) nngroup.com/about
        – PhillipW
        Aug 24 at 21:20





        Young ! People in this business now have lots of grey hair and wrinkles :-) nngroup.com/about
        – PhillipW
        Aug 24 at 21:20













        Most terms have been defined. That doesn't mean everyone knows them, because "UX" (interaction design) has spread widely and quickly often without formal training to provide a shared vocabulary.
        – Crowder
        Aug 24 at 21:34




        Most terms have been defined. That doesn't mean everyone knows them, because "UX" (interaction design) has spread widely and quickly often without formal training to provide a shared vocabulary.
        – Crowder
        Aug 24 at 21:34












        I think you mean "usability testing" not "User Testing" since we don't test users, we test designs.
        – Crowder
        Aug 24 at 21:35




        I think you mean "usability testing" not "User Testing" since we don't test users, we test designs.
        – Crowder
        Aug 24 at 21:35












        @PhillipW I'm one of those grey-haired wrinklies but compared to other design disciplines UX is still wearing nappies.
        – Andrew Martin
        Aug 24 at 21:57




        @PhillipW I'm one of those grey-haired wrinklies but compared to other design disciplines UX is still wearing nappies.
        – Andrew Martin
        Aug 24 at 21:57




        1




        1




        @Crowder I meant user testing as that's what the OP called it. This proves my point:OP calls it user testing and you call it usability testing. Unfortunately in these linguistic battles the simpler term tends to win. I would prefer the clarity that you're advocating but that's not how these things work out. I don't know where this one's going to land but I'm flexible enough to understand either.
        – Andrew Martin
        Aug 24 at 22:01





        @Crowder I meant user testing as that's what the OP called it. This proves my point:OP calls it user testing and you call it usability testing. Unfortunately in these linguistic battles the simpler term tends to win. I would prefer the clarity that you're advocating but that's not how these things work out. I don't know where this one's going to land but I'm flexible enough to understand either.
        – Andrew Martin
        Aug 24 at 22:01












        1














        User testing is research.



        There’s formative research which informs ideas - field studies, interviews, other discovery homework, Googling, focus groups, card sorts, etc. - and summative research which evaluates ideas, for example via tree testing, user testing, heuristic evaluation, expert reviews, etc.



        You essentially bookend UX design with research anytime you do problem definition up front and then execute and measure design work against that definition.



        That’s about as jargon-y as it needs to get, in my opinion. Research is already hard enough to do without definitions and nuances that make it feel like a departmental concern.






        share|improve this answer

























          1














          User testing is research.



          There’s formative research which informs ideas - field studies, interviews, other discovery homework, Googling, focus groups, card sorts, etc. - and summative research which evaluates ideas, for example via tree testing, user testing, heuristic evaluation, expert reviews, etc.



          You essentially bookend UX design with research anytime you do problem definition up front and then execute and measure design work against that definition.



          That’s about as jargon-y as it needs to get, in my opinion. Research is already hard enough to do without definitions and nuances that make it feel like a departmental concern.






          share|improve this answer























            1












            1








            1






            User testing is research.



            There’s formative research which informs ideas - field studies, interviews, other discovery homework, Googling, focus groups, card sorts, etc. - and summative research which evaluates ideas, for example via tree testing, user testing, heuristic evaluation, expert reviews, etc.



            You essentially bookend UX design with research anytime you do problem definition up front and then execute and measure design work against that definition.



            That’s about as jargon-y as it needs to get, in my opinion. Research is already hard enough to do without definitions and nuances that make it feel like a departmental concern.






            share|improve this answer












            User testing is research.



            There’s formative research which informs ideas - field studies, interviews, other discovery homework, Googling, focus groups, card sorts, etc. - and summative research which evaluates ideas, for example via tree testing, user testing, heuristic evaluation, expert reviews, etc.



            You essentially bookend UX design with research anytime you do problem definition up front and then execute and measure design work against that definition.



            That’s about as jargon-y as it needs to get, in my opinion. Research is already hard enough to do without definitions and nuances that make it feel like a departmental concern.







            share|improve this answer












            share|improve this answer



            share|improve this answer










            answered Aug 25 at 15:13









            Luke Smith

            1,39988




            1,39988





















                0














                Conceptually you are talking about two activities that are complementary and probably are too closely related to separate them into two distinct things.



                Regardless of the actual labels that you apply to each of the activities, what you are essentially doing is to try and gain an understanding about the user (i.e. what most people would term 'user research'), and by having a deeper understanding of the user you can then make some assumptions about their behaviour when designing your product and service.



                However, you need to validate these assumptions so you apply the knowledge gained about the user in a particular way so as to test its validity (i.e. what most people would term 'user testing'). Where there is a degree of ambiguity is that through the process of validating your assumptions that you also develop a deeper understanding of the user.



                So I think it is semantics, but the process of doing research involves observation of the subject, drawing some general conclusions and then testing those assumptions to see if they are sensible to carry over to design. This is an iterative and evolving process, which is difficult to separate into two distinct activities.



                I hope that makes things clearer as to why it is confusing to most people.






                share|improve this answer

























                  0














                  Conceptually you are talking about two activities that are complementary and probably are too closely related to separate them into two distinct things.



                  Regardless of the actual labels that you apply to each of the activities, what you are essentially doing is to try and gain an understanding about the user (i.e. what most people would term 'user research'), and by having a deeper understanding of the user you can then make some assumptions about their behaviour when designing your product and service.



                  However, you need to validate these assumptions so you apply the knowledge gained about the user in a particular way so as to test its validity (i.e. what most people would term 'user testing'). Where there is a degree of ambiguity is that through the process of validating your assumptions that you also develop a deeper understanding of the user.



                  So I think it is semantics, but the process of doing research involves observation of the subject, drawing some general conclusions and then testing those assumptions to see if they are sensible to carry over to design. This is an iterative and evolving process, which is difficult to separate into two distinct activities.



                  I hope that makes things clearer as to why it is confusing to most people.






                  share|improve this answer























                    0












                    0








                    0






                    Conceptually you are talking about two activities that are complementary and probably are too closely related to separate them into two distinct things.



                    Regardless of the actual labels that you apply to each of the activities, what you are essentially doing is to try and gain an understanding about the user (i.e. what most people would term 'user research'), and by having a deeper understanding of the user you can then make some assumptions about their behaviour when designing your product and service.



                    However, you need to validate these assumptions so you apply the knowledge gained about the user in a particular way so as to test its validity (i.e. what most people would term 'user testing'). Where there is a degree of ambiguity is that through the process of validating your assumptions that you also develop a deeper understanding of the user.



                    So I think it is semantics, but the process of doing research involves observation of the subject, drawing some general conclusions and then testing those assumptions to see if they are sensible to carry over to design. This is an iterative and evolving process, which is difficult to separate into two distinct activities.



                    I hope that makes things clearer as to why it is confusing to most people.






                    share|improve this answer












                    Conceptually you are talking about two activities that are complementary and probably are too closely related to separate them into two distinct things.



                    Regardless of the actual labels that you apply to each of the activities, what you are essentially doing is to try and gain an understanding about the user (i.e. what most people would term 'user research'), and by having a deeper understanding of the user you can then make some assumptions about their behaviour when designing your product and service.



                    However, you need to validate these assumptions so you apply the knowledge gained about the user in a particular way so as to test its validity (i.e. what most people would term 'user testing'). Where there is a degree of ambiguity is that through the process of validating your assumptions that you also develop a deeper understanding of the user.



                    So I think it is semantics, but the process of doing research involves observation of the subject, drawing some general conclusions and then testing those assumptions to see if they are sensible to carry over to design. This is an iterative and evolving process, which is difficult to separate into two distinct activities.



                    I hope that makes things clearer as to why it is confusing to most people.







                    share|improve this answer












                    share|improve this answer



                    share|improve this answer










                    answered Aug 24 at 15:13









                    Michael Lai

                    14.5k1160137




                    14.5k1160137





















                        0














                        Clarify your terminology. To keep it in layman's terms, specify when in the design process you do each.



                        Say, "At the beginning, we do exploratory user research to make sure users' real needs and behaviors inform our design requirements. This up-front research includes interviewing real users and observing their behavior in context. Once we have a prototype, we test it with users to see if it works the way we want it to. That's evaluative user research. It includes usability testing."



                        It's imperative to not only explain user research but also make a simple, jargon-free case for why you need it throughout the design process. Good luck!






                        share|improve this answer

























                          0














                          Clarify your terminology. To keep it in layman's terms, specify when in the design process you do each.



                          Say, "At the beginning, we do exploratory user research to make sure users' real needs and behaviors inform our design requirements. This up-front research includes interviewing real users and observing their behavior in context. Once we have a prototype, we test it with users to see if it works the way we want it to. That's evaluative user research. It includes usability testing."



                          It's imperative to not only explain user research but also make a simple, jargon-free case for why you need it throughout the design process. Good luck!






                          share|improve this answer























                            0












                            0








                            0






                            Clarify your terminology. To keep it in layman's terms, specify when in the design process you do each.



                            Say, "At the beginning, we do exploratory user research to make sure users' real needs and behaviors inform our design requirements. This up-front research includes interviewing real users and observing their behavior in context. Once we have a prototype, we test it with users to see if it works the way we want it to. That's evaluative user research. It includes usability testing."



                            It's imperative to not only explain user research but also make a simple, jargon-free case for why you need it throughout the design process. Good luck!






                            share|improve this answer












                            Clarify your terminology. To keep it in layman's terms, specify when in the design process you do each.



                            Say, "At the beginning, we do exploratory user research to make sure users' real needs and behaviors inform our design requirements. This up-front research includes interviewing real users and observing their behavior in context. Once we have a prototype, we test it with users to see if it works the way we want it to. That's evaluative user research. It includes usability testing."



                            It's imperative to not only explain user research but also make a simple, jargon-free case for why you need it throughout the design process. Good luck!







                            share|improve this answer












                            share|improve this answer



                            share|improve this answer










                            answered Aug 24 at 21:32









                            Crowder

                            1861212




                            1861212



























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