Tagline
Not to be confused with Advertising slogan. In entertainment, a tagline (alternatively spelled tag line [1] [2] ) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [a] or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product. Contents 1 Nomenclature 2 Organizational usage 2.1 Headlines versus taglines 3 Functional taglines 4 Examples of taglines 4.1 Film and television 4.2 Video games 4.3